From Browsers to Buyers: Capturing the $261B Agentic Commerce Opportunity
25 Jun 2026
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- How can businesses capture the $261B agentic commerce opportunity, and what are the trade-offs between open discovery ecosystems and closed-loop, card-on-file models?
- How will AI agents introduce a new identity layer, and what does this mean for balancing security, trust, and friction in the purchasing journey?
- What practical steps can merchants take to make legacy catalogues ‘agent-ready’ for platforms like Operator and Universal Commerce, and how should they rethink card-on-file and infrastructure strategies?
