Stuart Zissman currently heads Group Consumer Financial Services at the Halfords Group. An experienced retailer and FinTech expert, Stuart has a deep understanding of both the BNPL and Traditional Consumer Credit markets having ‘sat both sides of the table’ as a supplier and a retailer. Introducing BNPL into Halfords in 2019 as one of the first omni-channel retailers to adopt this emerging credit option, Halfords has pioneered delivery of Customer-friendly, easy to understand payment solutions throughout the cost of living crisis. Previously Stuart has led teams across Europe in the consumer electronics retail industry and driven innovation in the UK Fintech market.